@article{d9665d81b7174142947ac1ae96e26334,
title = "Understanding and facililating the usage of nutrional labels by low-literate consumers",
keywords = "Information format, Low-literate consumer behavior, Nutritional labels, Product evaluation, Summary information",
author = "Madhubalan Viswanathan and Manoj Hastak and Roland Gau",
year = "2009",
doi = "10.1509/jppm.28.2.135",
language = "English",
volume = "28",
pages = "135--145",
journal = "Journal of Public Policy and Marketing",
issn = "0743-9156",
publisher = "Sage Publications",
number = "2",
}