@article{f0ff2d2a3d9d43ce8f37beb2e3367a51,
title = "Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers",
keywords = "Information format, Low-literate consumer behavior, Nutritional labels, Product evaluation, Summary information",
author = "Madhubalan Viswanathan and Manoj Hastak and Roland Gau",
year = "2009",
month = sep,
doi = "10.1509/jppm.28.2.135",
language = "English",
volume = "28",
pages = "135--145",
journal = "Journal of Public Policy and Marketing",
issn = "0743-9156",
publisher = "Sage Publications",
number = "2",
}