Understanding consumer usage of product magnitudes through sorting tasks

Madhubalan Viswanathan; Michael D. Johnson; Seymour Sudman

doi:10.1002/(SICI)1520-6793(199912)16:8<643::AID-MAR2>3.0.CO;2-D

Understanding consumer usage of product magnitudes through sorting tasks

Madhubalan Viswanathan, Michael D. Johnson, Seymour Sudman

University of Illinois Urbana-Champaign

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	643-657
Number of pages	15
Journal	Psychology and Marketing
Volume	16
Issue number	8
DOIs	https://doi.org/10.1002/(SICI)1520-6793(199912)16:8<643::AID-MAR2>3.0.CO;2-D
State	Published - Dec 1999
Externally published	Yes

ASJC Scopus Subject Areas

Applied Psychology
Marketing

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10.1002/(SICI)1520-6793(199912)16:8<643::AID-MAR2>3.0.CO;2-D

Cite this

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title = "Understanding consumer usage of product magnitudes through sorting tasks",

author = "Madhubalan Viswanathan and Johnson, {Michael D.} and Seymour Sudman",

year = "1999",

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language = "English",

volume = "16",

pages = "643--657",

journal = "Psychology and Marketing",

issn = "0742-6046",

publisher = "Wiley",

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DO - 10.1002/(SICI)1520-6793(199912)16:8<643::AID-MAR2>3.0.CO;2-D

M3 - Article

AN - SCOPUS:0033480439

SN - 0742-6046

VL - 16

SP - 643

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JO - Psychology and Marketing

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Understanding consumer usage of product magnitudes through sorting tasks

ASJC Scopus Subject Areas

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