Understanding consumption and entrepreneurship in subsistence marketplaces

Madhu Viswanathan; Srinivas Sridharan; Robin Ritchie

doi:10.1016/j.jbusres.2009.02.023

Understanding consumption and entrepreneurship in subsistence marketplaces

Madhu Viswanathan, Srinivas Sridharan, Robin Ritchie

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	570-581
Number of pages	12
Journal	Journal of Business Research
Volume	63
Issue number	6
DOIs	https://doi.org/10.1016/j.jbusres.2009.02.023
State	Published - Jun 2010
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Subsistence consumers
Subsistence entrepreneurs
Subsistence marketplaces

Access to Document

10.1016/j.jbusres.2009.02.023

Cite this

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title = "Understanding consumption and entrepreneurship in subsistence marketplaces",

keywords = "Subsistence consumers, Subsistence entrepreneurs, Subsistence marketplaces",

author = "Madhu Viswanathan and Srinivas Sridharan and Robin Ritchie",

year = "2010",

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language = "English",

volume = "63",

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journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

number = "6",

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AU - Viswanathan, Madhu

AU - Sridharan, Srinivas

AU - Ritchie, Robin

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KW - Subsistence consumers

KW - Subsistence entrepreneurs

KW - Subsistence marketplaces

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M3 - Article

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SP - 570

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JO - Journal of Business Research

JF - Journal of Business Research

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Understanding consumption and entrepreneurship in subsistence marketplaces

ASJC Scopus Subject Areas

Keywords

Access to Document

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