TY - JOUR
T1 - Understanding consumption and entrepreneurship in subsistence marketplaces
AU - Viswanathan, Madhu
AU - Sridharan, Srinivas
AU - Ritchie, Robin
PY - 2010/6
Y1 - 2010/6
KW - Subsistence consumers
KW - Subsistence entrepreneurs
KW - Subsistence marketplaces
UR - https://www.scopus.com/pages/publications/77952585918
UR - https://www.scopus.com/pages/publications/77952585918#tab=citedBy
U2 - 10.1016/j.jbusres.2009.02.023
DO - 10.1016/j.jbusres.2009.02.023
M3 - Article
AN - SCOPUS:77952585918
SN - 0148-2963
VL - 63
SP - 570
EP - 581
JO - Journal of Business Research
JF - Journal of Business Research
IS - 6
ER -