@article{7d284653543a45bfb13c57b4c2d7a1f8,
title = "Understanding how Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories",
author = "Madhubalan Viswanathan and Childers, {Terry L.}",
note = "Publisher Copyright: {\textcopyright} 1999 American Marketing Association.",
year = "1999",
month = feb,
doi = "10.1177/002224379903600106",
language = "English",
volume = "36",
pages = "75--94",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "Sage Publications",
number = "1",
}