TY - CHAP
T1 - Understanding Product and Market Interactions in Subsistence Marketplaces
T2 - A Study in South India
AU - Viswanathan, Madhubalan
PY - 2007
Y1 - 2007
UR - http://www.scopus.com/inward/record.url?scp=34248641390&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=34248641390&partnerID=8YFLogxK
U2 - 10.1016/S1571-5027(07)20002-6
DO - 10.1016/S1571-5027(07)20002-6
M3 - Chapter
AN - SCOPUS:34248641390
SN - 076231396X
SN - 9780762313969
T3 - Advances in International Management
SP - 21
EP - 57
BT - Product and Market Development for Subsistence Marketplaces
A2 - Rosa, Jose Antonio Rosa
A2 - Viswanathan, Madhubalan
ER -