Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world

Madhu Viswanathan; José Antonio Rosa

doi:10.1016/j.jbusres.2009.06.001

Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	535-537
Number of pages	3
Journal	Journal of Business Research
Volume	63
Issue number	6
DOIs	https://doi.org/10.1016/j.jbusres.2009.06.001
State	Published - Jun 2010
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Base of the pyramid
Subsistence marketplaces

Access to Document

10.1016/j.jbusres.2009.06.001

Cite this

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title = "Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world",

keywords = "Base of the pyramid, Subsistence marketplaces",

author = "Madhu Viswanathan and Rosa, {Jos{\'e} Antonio}",

year = "2010",

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language = "English",

volume = "63",

pages = "535--537",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

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AU - Viswanathan, Madhu

AU - Rosa, José Antonio

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JO - Journal of Business Research

JF - Journal of Business Research

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Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world

ASJC Scopus Subject Areas

Keywords

Access to Document

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