Original language | English |
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Pages (from-to) | 535-537 |
Number of pages | 3 |
Journal | Journal of Business Research |
Volume | 63 |
Issue number | 6 |
DOIs | |
State | Published - Jun 2010 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Keywords
- Base of the pyramid
- Subsistence marketplaces