@article{e5c39602e2a04edab9c69e7a1bbcb4df,
title = "Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world",
keywords = "Base of the pyramid, Subsistence marketplaces",
author = "Madhu Viswanathan and Rosa, \{Jos{\'e} Antonio\}",
year = "2010",
month = jun,
doi = "10.1016/j.jbusres.2009.06.001",
language = "English",
volume = "63",
pages = "535--537",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier",
number = "6",
}