@article{e57c6aef77124b23a45e7a67530a231b,
title = "Understanding the influence of literacy on consumer memory: The role of pictorial elements",
keywords = "Functional literacy, Low-literacy, Memory",
author = "Madhubalan Viswanathan and Torelli, \{Carlos J.\} and Lan Xia and Roland Gau",
year = "2009",
month = jul,
doi = "10.1016/j.jcps.2009.04.002",
language = "English",
volume = "19",
pages = "389--402",
journal = "Journal of Consumer Psychology",
issn = "1057-7408",
publisher = "Wiley",
number = "3",
}