@article{a8909a31b37b4440877e267bd74e9e43,
title = "Understanding the power of hope and empathy in healthcare marketing",
keywords = "Advertising, Emotions, Empathy, Health care, Hope",
author = "Elyria Kemp and My Bui and Anjala Krishen and Homer, \{Pamela Miles\} and LaTour, \{Michael S.\}",
note = "Publisher Copyright: {\textcopyright} 2017, {\textcopyright} Emerald Publishing Limited.",
year = "2017",
month = mar,
day = "20",
doi = "10.1108/JCM-04-2016-1765",
language = "English",
volume = "34",
pages = "85--95",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald",
number = "2",
}