@article{88c7b17642e0406c8b79a38dbcc45cf1,
title = "Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption",
keywords = "consumer health, impression management, mitigation in marketing, retail, social judgment, unit bias",
author = "Fronczek, \{Lane Peterson\} and Scott, \{Maura L.\} and Martin Mende and Brennan Davis and My Bui",
note = "Publisher Copyright: {\textcopyright} American Marketing Association 2025.",
year = "2025",
month = jun,
doi = "10.1177/00222437241297907",
language = "English",
volume = "62",
pages = "472--488",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "Sage Publications",
number = "3",
}