Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice: An Abstract

Aidin Namin, Maria Petrescu, Marie Odile Richard

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages443-444
Number of pages2
DOIs
StatePublished - 2022

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • Analytics
  • Cultural differences
  • Latent class analysis
  • Segmentation

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