@article{85558a670ae24cd09e780d34678b6e3a,
title = "Using marketing frameworks to predict the effects of e-cigarette commercials on youth",
keywords = "Advertising, Electronic cigarettes, Product evolutionary cycle, Product life cycle, Television commercials",
author = "Pike, {James Russell} and Stephen Miller and Christopher Cappelli and Nasya Tan and Bin Xie and Stacy, {Alan W.}",
note = "Publisher Copyright: {\textcopyright} 2022, Emerald Publishing Limited.",
year = "2023",
month = feb,
day = "28",
doi = "10.1108/YC-07-2022-1555",
language = "English",
volume = "24",
pages = "149--164",
journal = "Young Consumers",
issn = "1747-3616",
publisher = "Emerald",
number = "2",
}