Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract

Andrew Rohm; Velitchka Kaltcheva; Mitchell Hamilton

doi:10.1007/978-3-319-47331-4_249

Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing at the Confluence between Entertainment and Analytics
Subtitle of host publication	Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Publisher	Springer Nature
Pages	1283
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-47331-4_249
State	Published - Apr 30 2017

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Customer Knowledge Value (CKV)
Customer Lifetime Value (CLV)
Influence Customer Value (CIV)
Interaction Satisfaction
Social Media

Access to Document

10.1007/978-3-319-47331-4_249

Cite this

Rohm, A., Kaltcheva, V., & Hamilton, M. (2017). Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract. In Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress (pp. 1283). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-47331-4_249

Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract. / Rohm, Andrew ; Kaltcheva, Velitchka ; Hamilton, Mitchell.
Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Springer Nature, 2017. p. 1283 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Rohm, A , Kaltcheva, V & Hamilton, M 2017, Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract. in Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 1283. https://doi.org/10.1007/978-3-319-47331-4_249

Rohm A , Kaltcheva V , Hamilton M. Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract. In Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Springer Nature. 2017. p. 1283. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-47331-4_249

Rohm, Andrew ; Kaltcheva, Velitchka ; Hamilton, Mitchell. / Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions : An Abstract. Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Springer Nature, 2017. pp. 1283 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this