@article{73cc07da2d7a49348f6affde94eef0b6,
title = "We're all connected: The power of the social media ecosystem",
keywords = "Consumer engagement and interaction, Marketing communications, Marketing metrics, Online ecosystems, Social media, Traditional media",
author = "Richard Hanna and Andrew Rohm and Crittenden, \{Victoria L.\}",
year = "2011",
month = may,
doi = "10.1016/j.bushor.2011.01.007",
language = "English",
volume = "54",
pages = "265--273",
journal = "Business Horizons",
issn = "0007-6813",
publisher = "Elsevier",
number = "3",
}