We’re All in It Together: Focusing Outreach & Assessment to Your Institution’s Strategic Goals

Chris Davidson; John M Jackson; Jason Kruse; Kristen Mastel; Amy Wainwright

We’re All in It Together: Focusing Outreach & Assessment to Your Institution’s Strategic Goals

Chris Davidson, John M Jackson, Jason Kruse, Kristen Mastel, Amy Wainwright

William H. Hannon Library

Research output: Contribution to conference › Presentation

Abstract

Assessing, evaluating, and articulating the impact and value of library outreach work is a growing trend among academic librarians engaged in marketing and outreach. In order to assess and determine the effectiveness of this work, it is important to plan and align efforts with both library and campus strategic goals. Four academic librarians who are members of ACRL’s Library Marketing and Outreach Interest Group (LMOIG) and the ACRL University Libraries Section (ULS) Academic Outreach Committee (AOC) will share their experiences aligning their outreach efforts to institutional strategic goals. The panelists will also discuss their assessment methods in relation to these goals. Attendees will be able to ask questions and have time to identify organizational or institutional goals to align with future outreach, along with possible assessment approaches to implement at their own institutions.

Original language	English
Number of pages	30
State	Published - Jun 24 2018
Event	American Library Association - New Orleans, LA Duration: Jun 24 2018 → …

Conference

Conference	American Library Association
Period	6/24/18 → …

Keywords

assessment
outreach
programming
academic libraries

Disciplines

Library and Information Science

Access to Document

http://digitalcommons.lmu.edu/librarian_pubs/130

Cite this

@conference{63599565c55e4669bba13a7c57902ec1,

title = "We{\textquoteright}re All in It Together: Focusing Outreach & Assessment to Your Institution{\textquoteright}s Strategic Goals",

abstract = " Assessing, evaluating, and articulating the impact and value of library outreach work is a growing trend among academic librarians engaged in marketing and outreach. In order to assess and determine the effectiveness of this work, it is important to plan and align efforts with both library and campus strategic goals. Four academic librarians who are members of ACRL{\textquoteright}s Library Marketing and Outreach Interest Group (LMOIG) and the ACRL University Libraries Section (ULS) Academic Outreach Committee (AOC) will share their experiences aligning their outreach efforts to institutional strategic goals. The panelists will also discuss their assessment methods in relation to these goals. Attendees will be able to ask questions and have time to identify organizational or institutional goals to align with future outreach, along with possible assessment approaches to implement at their own institutions.",

keywords = "assessment, outreach, programming, academic libraries",

author = "Chris Davidson and Jackson, {John M} and Jason Kruse and Kristen Mastel and Amy Wainwright",

note = "Davidson, C., Kruse, J., Jackson, J., Mastel, K., Wainwright, A. (2018, June). We{\textquoteright}re All in It Together: Focusing Outreach Assessment to Your Institution{\textquoteright}s Strategic Goals. Panel presented at the meeting of the American Library Association, New Orleans, LA.; American Library Association ; Conference date: 24-06-2018",

year = "2018",

month = jun,

day = "24",

language = "English",

}

TY - CONF

T1 - We’re All in It Together: Focusing Outreach & Assessment to Your Institution’s Strategic Goals

AU - Davidson, Chris

AU - Jackson, John M

AU - Kruse, Jason

AU - Mastel, Kristen

AU - Wainwright, Amy

N1 - Davidson, C., Kruse, J., Jackson, J., Mastel, K., Wainwright, A. (2018, June). We’re All in It Together: Focusing Outreach Assessment to Your Institution’s Strategic Goals. Panel presented at the meeting of the American Library Association, New Orleans, LA.

PY - 2018/6/24

Y1 - 2018/6/24

N2 - Assessing, evaluating, and articulating the impact and value of library outreach work is a growing trend among academic librarians engaged in marketing and outreach. In order to assess and determine the effectiveness of this work, it is important to plan and align efforts with both library and campus strategic goals. Four academic librarians who are members of ACRL’s Library Marketing and Outreach Interest Group (LMOIG) and the ACRL University Libraries Section (ULS) Academic Outreach Committee (AOC) will share their experiences aligning their outreach efforts to institutional strategic goals. The panelists will also discuss their assessment methods in relation to these goals. Attendees will be able to ask questions and have time to identify organizational or institutional goals to align with future outreach, along with possible assessment approaches to implement at their own institutions.

AB - Assessing, evaluating, and articulating the impact and value of library outreach work is a growing trend among academic librarians engaged in marketing and outreach. In order to assess and determine the effectiveness of this work, it is important to plan and align efforts with both library and campus strategic goals. Four academic librarians who are members of ACRL’s Library Marketing and Outreach Interest Group (LMOIG) and the ACRL University Libraries Section (ULS) Academic Outreach Committee (AOC) will share their experiences aligning their outreach efforts to institutional strategic goals. The panelists will also discuss their assessment methods in relation to these goals. Attendees will be able to ask questions and have time to identify organizational or institutional goals to align with future outreach, along with possible assessment approaches to implement at their own institutions.

KW - assessment

KW - outreach

KW - programming

KW - academic libraries

M3 - Presentation

T2 - American Library Association

Y2 - 24 June 2018

ER -