@article{3e05402acf564269b0630d04378eef85,
title = "What the subsistence marketplaces stream is really about: Beginning with micro-level understanding and being bottom-up",
keywords = "base of the pyramid, poverty, Subsistence marketplaces, transformative consumer research",
author = "Madhu Viswanathan",
note = "Publisher Copyright: {\textcopyright} 2017 Westburn Publishers Ltd.",
year = "2017",
month = nov,
day = "22",
doi = "10.1080/0267257X.2017.1318940",
language = "English",
volume = "33",
pages = "1570--1584",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Taylor and Francis Group",
number = "17-18",
}