When kiosk retailing intimidates shoppers: How gender-focused advertising can mitigate the perceived risks of the unfamiliar

My Bui, Anjala S. Krishen, Michael S. LaTour

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Advertising Research
Volume	52
Issue number	3
State	Published - 2012

ASJC Scopus Subject Areas

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