When kiosk retailing intimidates shoppers: How gender-focused advertising can mitigate the perceived risks of the unfamiliar

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Advertising Research
Volume	52
Issue number	3
State	Published - 2012

ASJC Scopus Subject Areas

@article{dba080f644d546388e1f083b816d70af,

title = "When kiosk retailing intimidates shoppers: How gender-focused advertising can mitigate the perceived risks of the unfamiliar",

author = "My Bui and Krishen, \{Anjala S.\} and LaTour, \{Michael S.\}",

year = "2012",

language = "English",

volume = "52",

journal = "Journal of Advertising Research",

issn = "0021-8499",

number = "3",

}

TY - JOUR

T1 - When kiosk retailing intimidates shoppers

T2 - How gender-focused advertising can mitigate the perceived risks of the unfamiliar

AU - Bui, My

AU - Krishen, Anjala S.

AU - LaTour, Michael S.

PY - 2012

Y1 - 2012

UR - https://www.scopus.com/pages/publications/84866507964

UR - https://www.scopus.com/pages/publications/84866507964#tab=citedBy

M3 - Article

AN - SCOPUS:84866507964

SN - 0021-8499

VL - 52

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 3

ER -