When should a retailer create an exciting store environment?

Velitchka D. Kaltcheva, Barton A. Weitz

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	107-118
Number of pages	12
Journal	Journal of Marketing
Volume	70
Issue number	1
DOIs	https://doi.org/10.1509/jmkg.2006.70.1.107
State	Published - Jan 2006
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

Access to Document

10.1509/jmkg.2006.70.1.107

Other files and links

Cite this

@article{30c7924a70c044f1a86922eacb373b9a,

title = "When should a retailer create an exciting store environment?",

author = "Kaltcheva, {Velitchka D.} and Weitz, {Barton A.}",

year = "2006",

month = jan,

doi = "10.1509/jmkg.2006.70.1.107",

language = "English",

volume = "70",

pages = "107--118",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "Sage Publications",

number = "1",

}

TY - JOUR

T1 - When should a retailer create an exciting store environment?

AU - Kaltcheva, Velitchka D.

AU - Weitz, Barton A.

PY - 2006/1

Y1 - 2006/1

UR - http://www.scopus.com/inward/record.url?scp=32044449014&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=32044449014&partnerID=8YFLogxK

U2 - 10.1509/jmkg.2006.70.1.107

DO - 10.1509/jmkg.2006.70.1.107

M3 - Review article

AN - SCOPUS:32044449014

SN - 0022-2429

VL - 70

SP - 107

EP - 118

JO - Journal of Marketing

JF - Journal of Marketing

IS - 1

ER -