When should a retailer create an exciting store environment?

Velitchka D. Kaltcheva
, Barton A. Weitz

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	107-118
Number of pages	12
Journal	Journal of Marketing
Volume	70
Issue number	1
DOIs	https://doi.org/10.1509/jmkg.2006.70.1.107
State	Published - Jan 2006
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

Access to Document

10.1509/jmkg.2006.70.1.107

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Cite this

@article{30c7924a70c044f1a86922eacb373b9a,

title = "When should a retailer create an exciting store environment?",

author = "Kaltcheva, \{Velitchka D.\} and Weitz, \{Barton A.\}",

year = "2006",

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language = "English",

volume = "70",

pages = "107--118",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "Sage Publications",

number = "1",

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AU - Weitz, Barton A.

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JO - Journal of Marketing

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