Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines?

Terry Clark; O. C. Ferrell; Michael Hartline; Jagdish Sheth; David Stewart

doi:10.1007/978-3-319-11815-4_63

Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines?

Terry Clark, O. C. Ferrell, Michael Hartline, Jagdish Sheth, David Stewart

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	199-202
Number of pages	4
DOIs	https://doi.org/10.1007/978-3-319-11815-4_63
State	Published - 2016

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Contribution
Future of Marketing
Marketing Research
Role of Marketing

Access to Document

10.1007/978-3-319-11815-4_63

Cite this

Clark, T., Ferrell, O. C., Hartline, M., Sheth, J., & Stewart, D. (2016). Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 199-202). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11815-4_63

Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines? / Clark, Terry; Ferrell, O. C.; Hartline, Michael et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2016. p. 199-202 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Clark, T, Ferrell, OC, Hartline, M, Sheth, J & Stewart, D 2016, Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines? in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 199-202. https://doi.org/10.1007/978-3-319-11815-4_63

Clark T, Ferrell OC, Hartline M, Sheth J, Stewart D. Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2016. p. 199-202. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-11815-4_63

Clark, Terry ; Ferrell, O. C. ; Hartline, Michael et al. / Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines?. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2016. pp. 199-202 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Where/How Does Marketing Fit? What Is Marketing{\textquoteright}s Place in the Firm and Within the Family of Business Disciplines?",

keywords = "Contribution, Future of Marketing, Marketing Research, Role of Marketing",

author = "Terry Clark and Ferrell, {O. C.} and Michael Hartline and Jagdish Sheth and David Stewart",

note = "Publisher Copyright: {\textcopyright} 2016, Academy of Marketing Science.",

year = "2016",

doi = "10.1007/978-3-319-11815-4_63",

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series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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