Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines?

Terry Clark; O. C. Ferrell; Michael Hartline; Jagdish Sheth; David Stewart

doi:10.1007/978-3-319-11815-4_63

Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines?

Terry Clark
, O. C. Ferrell
, Michael Hartline
, Jagdish Sheth
, David Stewart

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	199-202
Number of pages	4
DOIs	https://doi.org/10.1007/978-3-319-11815-4_63
State	Published - 2016

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Contribution
Future of Marketing
Marketing Research
Role of Marketing

Access to Document

10.1007/978-3-319-11815-4_63

Cite this

Clark, T., Ferrell, O. C., Hartline, M., Sheth, J., & Stewart, D. (2016). Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 199-202). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11815-4_63

Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines? / Clark, Terry; Ferrell, O. C.; Hartline, Michael et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2016. p. 199-202 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Clark, T, Ferrell, OC, Hartline, M, Sheth, J & Stewart, D 2016, Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines? in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 199-202. https://doi.org/10.1007/978-3-319-11815-4_63

Clark T, Ferrell OC, Hartline M, Sheth J, Stewart D. Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2016. p. 199-202. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-11815-4_63

Clark, Terry ; Ferrell, O. C. ; Hartline, Michael et al. / Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines?. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2016. pp. 199-202 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

@inbook{6782a36cc29d4478bfdbad623199a7aa,

title = "Where/How Does Marketing Fit? What Is Marketing{\textquoteright}s Place in the Firm and Within the Family of Business Disciplines?",

keywords = "Contribution, Future of Marketing, Marketing Research, Role of Marketing",

author = "Terry Clark and Ferrell, \{O. C.\} and Michael Hartline and Jagdish Sheth and David Stewart",

note = "Publisher Copyright: {\textcopyright} 2016, Academy of Marketing Science.",

year = "2016",

doi = "10.1007/978-3-319-11815-4\_63",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer Nature",