Who searches where? A new car buyer study

Yashar Dehdashti, Brian T. Ratchford, Aidin Namin

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)44-52
Number of pages9
JournalJournal of Marketing Analytics
Volume6
Issue number2
DOIs
StatePublished - Jun 1 2018

ASJC Scopus Subject Areas

  • Economics, Econometrics and Finance (miscellaneous)
  • Strategy and Management
  • Statistics, Probability and Uncertainty
  • Marketing

Keywords

  • Automobiles
  • Consumer search
  • Demographics
  • Latent class analysis
  • Segmentation
  • The Internet

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