Why marketers should study public policy

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	1-3
Number of pages	3
Journal	Journal of Public Policy and Marketing
Volume	34
Issue number	1
DOIs	https://doi.org/10.1509/jppm.34.1
State	Published - 2015

ASJC Scopus Subject Areas

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title = "Why marketers should study public policy",

author = "Stewart, \{David W.\}",

year = "2015",

doi = "10.1509/jppm.34.1",

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journal = "Journal of Public Policy and Marketing",

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DO - 10.1509/jppm.34.1

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