@book{673f92bc46004462a9618d414ed97d5b,
title = "Winning the Advertising Game: Lessons from the Super Bowl Ad Champions",
keywords = "Advertising research insights, Competitive advantage in advertising, Diversity and inclusion in advertising, NFL brand expansion strategies, Practical advertising campaign advice, Societal impact of Super Bowl ads, Super Bowl ad performance analysis, Super Bowl advertising effectiveness, Pure",
author = "Sascha Raithel and Taylor, {Charles R.} and Stewart, {David W.} and Alexander Mafael",
year = "2025",
doi = "10.1007/978-3-031-77506-2",
language = "English",
isbn = "978-3-031-77505-5 978-3-031-77506-2",
series = "Business Guides on the Go",
publisher = "Springer Nature Switzerland",
}