Marketing and Business Law

The power of contextual attire: Effects of style and color brightness on customer mood and food consumption
Wang, S., Dong, J. & Guo, Y., Feb 2026, In: Journal of Retailing and Consumer Services. 89, 104589.
Research output: Contribution to journal › Article › peer-review

Open Access
Award Ceremony: Everybody’s Watching—The Best Super Bowl Ads of All Time
Raithel, S., Taylor, C. R., Stewart, D. W. & Mafael, A., Jan 17 2025, Winning the Advertising Game: Lessons from the Super Bowl Ad Champions. Raithel, S., Taylor, C. R., Stewart, D. W. & Mafael, A. (eds.). Cham: Springer Nature Switzerland, p. 113-134 22 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Coach’s Playbook: Top 10 Key Takeaways
Raithel, S., Taylor, C. R., Stewart, D. W. & Mafael, A., 2025, Winning the Advertising Game: Lessons from the Super Bowl Ad Champions. Raithel, S., Taylor, C. R., Stewart, D. W. & Mafael, A. (eds.). Cham: Springer Nature Switzerland, p. 141-144 4 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter

Fulbright Scholar Award
Namin, A. (Recipient), 2024
Prize: Prize (including medals and awards)
Geraldine Rosa Henderson Award
Namin, A. (Recipient), 2024
Prize: Prize (including medals and awards)
Marketing Management Association (MMA) Master Teacher Award
Namin, A. (Recipient), 2024
Prize: Prize (including medals and awards)

Dolores Delgado Bernal Named President’s Professor
Darder, A., Grills, C. T., Stewart, D., McCarthy, M., Delgado Bernal, D. & Strauss, E.
5/12/25
1 item of Media coverage
Press/Media: Research
Branding Strategy Insider | Brands Are Anchors in Times of Uncertainty
Stewart, D.
3/18/25
1 item of Media coverage
Press/Media: Research
American Marketing Association Foundation Celebrates Award Winners
Stewart, D.
2/27/25
1 item of Media coverage
Press/Media: Research

Profiles