Marketing and Business Law

Consumers' acceptance of in-store technologies through the lens of segmentation
Namin, A., Jindal, R. P., Gauri, D. K., Ratchford, B. T. & Ketron, S. C., Apr 2026, In: Journal of Business Research. 207, 16 p., 116010.
Research output: Contribution to journal › Article › peer-review
Customers’ tales: Special-request motives and responses to frontline employees’ denials
Wang, S., Bove, L. L., Beatty, S. E. & Lu, F. C., Feb 2026, In: Journal of Business Research. 204, 115803.
Research output: Contribution to journal › Article › peer-review
Is Gen Z willing to pay for sustainability? An advanced market segmentation analysis
Rohm, A., Namin, A. & Stefl, M., 2026, In: Journal of Consumer Marketing. p. 1-15 15 p.
Research output: Contribution to journal › Article › peer-review

Open Access

Fulbright Scholar Award
Namin, A. (Recipient), 2024
Prize: Prize (including medals and awards)
Geraldine Rosa Henderson Award
Namin, A. (Recipient), 2024
Prize: Prize (including medals and awards)
Marketing Management Association (MMA) Master Teacher Award
Namin, A. (Recipient), 2024
Prize: Prize (including medals and awards)

Profiles